Animal Farm Essay

In the novel ‘Animal Farm’, power is what destroys the farm in the end. Although power can be used for good, it can also be used for evil when too much is given. The quote â€Å"Power tends to corrupt, and absolute power corrupts absolutely† (Lord Acton) is portrayed in this book. In the beginning of the novel, Old Major uses his power over the animals to carry through his plan of the Rebellion. It could be argued that the way he was using his power was for the good of the farm, but he took advantage of his status at the farm and used it to persuade them into doing what he wanted. â€Å"Old Major (so he was always called, though the name under which he had been exhibited was Willingdon Beauty) was so highly regarded on the farm that everyone was quite ready to lose an hour’s sleep in order to hear what he had to say† (Orwell 25). This was the beginning of the use of power. After Old Major had died, the power had been passed along to the other pigs Napoleon, Snowball and Squealer. This is when we start to see the power turning into evil. In the beginning they wanted to make it a truly equal society and they did this by making the Seven Commandments; one including â€Å"All animals are equal†. But throughout the book, we see that the pigs become the ‘leaders’, which therefore means that everyone is not equal. The pigs naturally have the power because of their intellect. â€Å"The pigs did not actually work, but directed and supervised others. With their superior knowledge it was natural that they should assume the leadership† (Orwell 45). The pigs use their superior knowledge and their power to brainwash and convince the other animals of whatever they wanted them to think or do. They would change the commandments to whatever suited them, and the other animals would just follow along because â€Å"Napoleon is always right†. The pigs would twist their own words, like voluntary, to make them think they had freedom. â€Å"This work was strictly voluntary, but any animal who absented himself from it would have his rations reduced by half† (Orwell 73). Wherever there is power, there is always conflict. Napoleon and Snowball were both in power, but Napoleon wanted it all for himself so he got rid of  Snowball with his dogs. After this everything got worse. Napoleon had all the power to himself, which made him greedy and evil. There was food shortages and hard labour for everyone but the pigs. The pigs had special treatment like living in the farmhouse and sleeping in beds. â€Å"It was absolutely necessary, he said, that the pigs, who were the brains of the farm, should have a quiet place to work in† (Orwell 79). The pigs used their power for these benefits. Eventually Napoleon was ‘elected’ president. He used his power to make the animals think they were voting, but really there was only one candidate. At the end of the book we find out that all of the hard work put into the Rebellion and into getting rid of the humans to make the animals lives better, was all a waste of time. The power got to the pigs heads and made them turn the farm into something even worse than it was before. The pigs had turned into exactly what they were fighting to get rid of. The abuse of power is what made the pigs become like humans. â€Å"Twelve voices were shouting in anger, and they were all alike. No question, now, what had happened to the faces of the pigs. The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which† (Orwell 139). Power can mean many different things. In ‘Animal Farm’, power was abused and was used for evil. It was used to take control over others, and to take away their freedom. This novel proves that equality in a society is impossible to achieve. The need to have and to gain power will always get in the way of being a truly equal society.

Hilton Hotels Corporation Marketing Analysis Essay

The marketing issues addressed here are focused on how to draw more consumers from other gambling casinos, and how to make Hilton a resort destination. Two-thirds of Hilton’s total operating earnings in the early 1990’s were derived from the four casinos they owned in Las Vegas, Nevada. Expanding on this idea will ensure the hotel chain firmly plants its feet in the entertainment and resort business (Hilton Case Study). By investing massive amounts of revenue into developing their gaming division, the Hilton will become a destination resort that would encompass of all the guest’s needs to keep them interested staying within the confines of the resort. Some considerations include how Hilton would get its market share of the billions of dollars in casino revenues. The percentage of gambling versus side attractions will influence the profit margins, depending on how much focus is placed on each area. The hotel chain can also strive to increase its overall occupancy rate of seventy percent while continuing to set the industry benchmark (Hilton Case Study). In researching how to improve marketing to attract customers, we must first look at where the Hilton stands today. Second, we must analyze what has worked in the past and see if we can apply past practices into the current market. Third, we shall look at how the competitors are more effective by looking at their gaming plans, marketing structure, customer’s spending habits and dollar/cost value based on guest surveys. Hilton entered the gaming market as an attempt to compete with the other big hotels for the gambling dollar. Investments in renovation and expansion caused Hilton to over- extend. Although the investments were needed to compete, the hotel chain felt it needed to lure big money to its locations, and extend credit more than usual. Heavy hitters receive this same courtesy from other hotels, but this puts a strain on the operating cash flow, as chasing bad credit costs money, and slows up cash flow. Gaming revenue was already down, which was attributable in part to renovation and more so to extended credit that had been difficult to reclaim. In today’s market, families are a prime target. Big beautiful hotels are  catering to families all along the Las Vegas strip. Gambling is still the main focus, but today’s gambler is more inclined to visit the â€Å"Casino Resort†, a place that the kids can stay, have a good time and be entertained. Meanwhile, the parents can drop next months mortgage money at the casino. This type of package appeals to the whole family. As far as quality of service, no one does it better than Hilton, because they create an environment that the customer, family or non-family guests will remember and to which they will want to return. The focus on entertainment is important, but Las Vegas is still â€Å"sin-city†. Three point six billion dollars have been spent in packaging entertainment; focus on the family is important, but a balance of adult-only and child-friendly entertainment is required. Gambling is the central purpose for casinos to exist. Continue to market the standard tables of chance, card tables, slot machines, and lavish floor shows, with headliners people recognize, and the main source of revenue will continue to flow. Have shopping, kids activities, and outdoor recreation available, but not as the focus of why travelers should visit, and that will provide entertainment for the rest of the family. Hilton should pull back the extended credit. By doing so, they may lose a few customers, but the resulting loss of risk will increase bottom-line profit. By changing the focus to families, the customers that discontinue patronizing the hotel for credit line reasons are not the desired target anymore. The chain should pay more attention to the middle-market segment, conventions, and sporting events such as youth tournaments and professional venues. In volume, the more people that move through the doors, the more money there is to be made. With this said, room rates must stay within the $100.00 a night rate with weekend promotions of Thursday through Sunday at a lower rate; perhaps 25% to 35% lower. This would be a novel concept, as the industry generally promotes lower room rates Monday through Thursday. The food and beverage structure should remain the same, as it has proven to be more than adequate and very popular. The increase in competition can be dealt with through better values in room rates, children’s activities, slot machines that pay off more frequently and the most important aspect of the business, service. Hilton could offer something that the other hotels do not: ensuring the employee responses to each customer’s needs are met with enthusiasm and expedience. People are paying for an experience along with the opportunity to break the house; give them what they are looking for. Word of mouth is far more powerful than any media advertisement. Hilton has entered the gaming industry. Gaming must focus on gambling and hotel must focus on hotel amenities and service. It would be the hotel’s responsibility to insure the entertainment, promotions and accommodations were settled; leaving the gaming operations to generate gaming interest. Advertising would be a joint effort, but casino operations would focus on the age 21 and older market. The two operations would report to the Chief Executive Officer and his staffs to ensure all objectives are met. It would be the CEO and staff’s responsibility to ensure both lines were working hand-in-hand, while maintaining separate operations. The purpose for this suggestion is to keep revenues separate so one function does not bear the full brunt of any losses that may occur. The casino will always show a bigger profit than the hotel, but by having separate bottom lines, profit and losses are easier to control. The hotel/casino is one business, but must have two different mindsets as the casino and hotel does, and will operate much differently. Situational AnalysisThe U.S. based Hilton Hotels Corporation is a multi-billion dollar corporation and a leading brand in the hotel and gaming industry. Conrad Hilton started the company in 1919 with his first hotel purchase. Since then the company has grown to over 2,000 hotels globally, with several brand name acquisitions, including Bally’s, Hampton Inn, Doubletree Suites and Homewood Inn. Besides standard hotel service, the Hilton Corporation runs casinos, vacation ownership businesses and luxury hotels, like the Conrad Line. The Hilton Hotels Corporation earned in excess  of $3.8 billion in fiscal year 2003 (Datamonitor, p. 4). External FactorsAccording to the Datamonitor report, the Marriott and Hyatt Corporations are the Hilton Hotel Corporations biggest competitors. Las Vegas is a gaming town, thus every hotel is expected to have gambling casinos within. The Las Vegas Hilton website shows that they also provide live entertainment, including comics and headline musical acts, as well as hosting a million-dollar Blackjack tournament. These factors, along with the attractive room packages and gambling activities, should be enough to maintain the occupancy rate and keep the gambling action constant. According to its website, the Las Vegas Marriott is a hotel with 278 rooms. The Hyatt franchise is located 17 miles away from the Las Vegas strip on Lake Las Vegas, but is a resort, casino and spa. While the Hyatt is a luxury hotel chain, the Marriott is a corporation more in line with Hilton. The Marriott made over $9 billion in fiscal year 2003; more than three times the Hilton Hotel Corporation (Marriott Datamonitor report). To contend with a company of this magnitude is not an easy job for any of their competitors. Hilton Hotels Corporation is an enormous company as mentioned above; so sizable that they had to split the corporation into six main divisions, totaling approximately 100,000 employees worldwide. Hilton Hotels Corporation has been very successful since they were established in 1946. Their diversification profile is significant and ambitious; no matter where you go, there are Hilton hotels there. In addition, Hilton Corporation has been leading in customer service and efficient staffing by utilizing a call center to help them maintain their reputation for hospitality. Hilton Reservations Worldwide handles reservations and information requests for thousands of hotel properties, under their various brands, positioning the company on the top of: †¢ Accurate intraday forecasts†¢ Reduced management costs†¢ Excellent customer service †¢ An edge over the competitionA company’s strength does not solely lie in the size of the company but in the management of the company, the employees and their commitment to their customers. Hilton’s management promoted brand relevancy within minority markets. Their sales team strategic initiatives are to target the multicultural market. In relation to their employees, Hilton’s are some of the finest. They are trained to do their jobs with care and make sure the customers are comfortable and happy. The customer personal profile allows the Hilton employees to treat each customer as a unique and special individual. WeaknessEvery company has weaknesses; Hilton Hotels weakness lied in its inability to recover quickly from the attacks on America in 2001. Although Hilton Hotels is a large company in many locations across the country, they had to reduce their manpower due to the decline in business. Matthew J. Hart (president and CEO) said; â€Å"we have had a lot of job losses – about 2,500 full-time equivalent jobs out of a worldwide workforce of 100,000. But we have no plans for any more, unless business gets worse† (Finch, 2001, p.1). The September 11th attacks left the whole nation in awe, in grief, and for many New Yorkers, jobless. The attacks left the airline and hotel industry to recover from lost sales. Another weakness the hotel industry is facing is the evident decline in supply. The below chart shows how the demand to occupy the Hilton hotels has been a declining behavior during the last years:A closer examination of the demand cycle for economy hotels during the past several years reveals a pattern that is not consistent with other hotels. The rate of demand growth in this segment began declining during mid-2000, about nine months before a similar effect was felt industry-wide. In addition, as the industry’s demand recovery has begun to accelerate the rate of demand growth, the economy segment has plateaud. Of even more concern is that the number of rooms currently being purchased in this segment is still declining when compared to previous-years levels. (Look Smart Articles, 2004, p.1)OpportunitiesAs mentioned earlier, Hilton Hotels Corporation is known worldwide; with this notoriety their reputation will carry them to expand their hotel empire even further. Their opportunity lies in the growing international market. The company is expecting 4-5% fee growth in 2004 within; new management contracts in Austin, Houston, Omaha and Conrad Miami. The company market overview reveals that recent trends in major markets are:†¢ Strong in New York, D.C., Hawaii†¢ Stable in New Orleans, Boston†¢ Weak in San Francisco, ChicagoThere will always be a demand for hotels and resorts. Currently, Hilton Hotels are working on more room availability; 80% of rooms have been renovated within last five years, and they are expanding into new markets. They also have â€Å"Best Rates. Guaranteed†, Internet easy access with a success rate of utilization from the customers:†¢ 13% of all reservations†¢ 85% through proprietary websites†¢ Self-service kiosksThis kind of service assists in making the experience convenient for the customer. Along with the convenience, Hilton Corporation and their six divisions take pride in making ever y building feel like home and ensuring the customer is satisfied and pleased with their accommodations (Hilton Hotels Corporation, 2003, s.3-5). ThreatsA few of the threats for The Hilton are competition, and a declining economy. The competition for The Hilton is not only other hotel companies, but restaurants and other service centers as well. Marriott is the main competitor of The Hilton amongst other hospitality companies. Because Hilton is so grand and reputable, they have more room for error, which also makes them vulnerable. As time passes, the Hilton Hotels continue to strive for excellence and perfection. They make each new hotel or resort better than the last. Because of the continuous growth of this company, it has dealt  with it’s competition head on (Nairn, 2001, p.3). The second threat is the economic decline of this century. Since the September 11th attacks in New York City, the American economy has been declining in all service industry areas. There was an ominous fear of flying and for quite some time, many people chose not to travel for vacations or long-distance business trips. This reaction to the events of 2001 hurt the hospitality industry, and made difficult rebuilding what they lost in revenue. Fortunately, this trend has started to change and the industry will soon recover from their losses. This is an area that still needs close monitoring from the executives of the corporation. References Datamonitor Hilton Hotels Company Overview August 2004. Datamonitor Marriott International Inc. Overview August 2004. Finch, J. (2001, November 16). Hilton reports impact of September 11. Retrieved October 26, 2004, http://www.union-network.org/unitourism.nsf/2c89b80c011f2519c1256b06002163c2?OpenDocumentHotels Hilton Hotels Corporation. (1998, Fall 1998). Corporate History. Retrieved October 26, 2004, Http://hiltonworldwide.hilton.com/en/ww/company-_info/corporate_history.jhtml;jsessionid=FGTDSXUCGXCGSCSGBIX222QKIYFCXUUCHilton Case Study. https://mycampus.phoenix.edu/secure/resource/resource.asp Retrieved October 23, 2004. Hilton Hotels Corporation (2003, July). Hilton: Great Brands and a Balanced Business Model (presentation). Retrieved October 26, 2004, http://media.corporate-ir.net/media_files/NYS/HLT/Hilton%20Presentation%20February%202004/tsld002.htmhttp://www.lakelasvegas.com/http://www.lv-hilton.com/http://www.vacationclub.com/en-us/vc/about/marriottworld/lasvegas.asp?cookies=trueLook Smart Articles (2004, January 14). Economy segment lags industry in key performance measures – Trends & Stats. Retrieved October 26, 2004,

Eva Smiths death Essay Example

Eva Smiths death Essay Example Eva Smiths death Essay Eva Smiths death Essay By now the audience probably thinks that Mr Birling is the one guilty of Eva Smiths death, but in no time at all the Inspector is interrogating Sheila. This continues until every member of the family has been questioned. This creates suspense making the audience feel engrossed in the play, wondering at each stage, who is going to be involved next, and how. Priestley has actually reserved his biggest surprise for the last lines of the play. After the Inspector departure the tension of the play drops and we think the play is over. However, in the final denouement, there is a phone call announcing that a police Inspector is on his way to ask some questions about a girl who has just died in the infirmary. This is as disturbing as it is surprising and ensures that the audience will leave the auditorium in a state of real shock The Inspector is a very mysterious character, as we do not know much about him. The word Inspector suggests someone who looks closely at things, and this is his role in the events of the play. The name Goole sounds like ghoul someone with a morbid interest in death, a spirit that is said to take fresh life from corpses, and it is certainly arguable that the Inspectors existence is a result of Eva Smiths death. I think that Priestley has deliberately called the Inspector Goole to create an esoteric image and make the audience feel tense when they listen to the Inspector on stage. The audience feels fascinated by the Inspectors massiveness and purposefulness as he remains solid and unbroken while each character breaks down, and there is nothing the others can say to distract him from his purpose. An example of this is when the Inspector says:  (Sternly to the three of them.) And Ill be obliged if you let us get on without any further interruptions. The audience enjoy the play even more when the Inspector is shown as a greater character than Mr Birling. This is because we are disgusted by Mr Birlings ego and arrogance; and by seeing him being overpowered by the Inspector is quite hilarious. Priestley has created the Inspectors character like this so that the audience favours him and we take his side. He does not forgive what the Birlings have done, but when they freely admit their faults he allows them to see that they can find forgiveness through future good behaviour. His approach has been perhaps too abrasive, and he is clearly someone for whom social conventions count for nothing when weighed against the desire for truth and justice. Priestley has written a typical play that has a villain and a hero. Most of the audience would definitely like the hero, in this case the Inspector, whereas they would be against the villains, the members of the Birling family. The play is set in Edwardian times where society was strictly divided into social classes and over two-thirds of the nations wealth was in the hands of less than one percent of the population. Below the very rich were the middle classes. For example the doctors and merchants, shop workers and clerks. After this came the craftsmen and skilled workers. At the very bottom of the social ladder was the largest class of all the ordinary workers and the poor, many of whom lived below the poverty level. The men of industry treated the workers very badly and they were paid a pittance. This caused workers to become better organised and strikes were becoming more frequent as they demanded better conditions and higher pay. Priestley was writing the play for a middle class audience and was trying to speak up for the working class by showing how the Birlings and Gerald Croft were all involved in making a young working class girls life a misery. Priestley wants to show us that we have a responsibility to others to act fairly and without prejudice and that we do not live in isolation. He shows that our actions affect others when the Inspector says:  millions of Eva Smiths and John Smiths still left with us, with their lives, their hopes and fears, their suffering and chance of happiness, all intertwined with our lives and what we think and say and do. We have to confront our mistakes and learn from them. Through the Inspector acting as our conscience we are made aware that there are those in higher positions in society who have power yet abuse it. They take advantage of those weaker than themselves. Eva Smith was a working class girl trying to make a living. Through those in power she was used terribly, then when she was no longer of any use she was got rid of. JB Priestley wanted to show that this would continue to happen if society does not learn from these mistakes made. The audience feels sympathy towards Eva Smith and is curious to see if the Birlings have learnt from their mistake. Priestley has shown us how middle class people act in society and the way in which they regard lower citizens. He hopes we will realise how the younger generations are the ones who can change the society in which we live. He shows this when Mr and Mrs Birling learn nothing from their mistakes whereas Eric and Sheila do. The Inspector brings the play to a close, summarising Priestleys message when he says We dont live alone. We are members of one body. We are responsible for each other exactly the opposite to what we are told to believe by Mr Birling, that everybody should look after themselves. Priestley conveys his message well, showing us how the situation can be changed and who to depend on to change it.  I think the success and popularity of An Inspector Calls accounted for by the fact that it is very entertaining as there is a mixture of suspense and mystery but is also a play that conveys a moral message. This makes the play appeal to a widest possible audience especially the middlebrow.

the one and the only essays

the one and the only essays Written in the 1700's, Marriage and womens roles were major issues in a young woman's life and Jane Austen ties up these serious issues with good humor and entertaining situations. Each main character in Pride and Prejudice learns an important lesson in life through trial and error. As the plot of Pride In both Pride t seem to care about what she looks like and here apperence in the view of the superior class. I shall never forget her appearance ... Marriage became the chief means for women to achieve a place in society. The eccentric and seemingly unintelligent Mrs. Bennett does her best to engage herself in her daughter's love affairs interference in the girls' lives and obsession with their marriage is consistent throughout the novel, and similar traits can be found in Bridget Jones's mother. She constantly worries about Bridget's marital status as a single thirty-two year old, and fears she will remain unmarried for the rest of her life and even attempts to set her up with young men and sons of friends. ...

Battle of Memphis in the Civil War

Battle of Memphis in the Civil War Battle of Memphis - Conflict: The Battle of Memphis occurred during the American Civil War. Battle of Memphis - Date: The Confederate fleet was destroyed on June 6, 1862. Fleets Commanders: Union Flag Officer Charles H. DavisColonel Charles Ellet5 ironclad gunboats, 6 rams Confederate James E. MontgomeryBrigadier General Jeff M. Thompson8 rams Battle of Memphis - Background: In early June 1862, Flag Officer Charles H. Davis moved down the Mississippi River with a squadron of consisting of the ironclad gunboats USS Benton, USS St. Louis, USS Cairo, USS Louisville, and USS Carondelet. Accompanying him were six rams commanded by Colonel Charles Ellet. Operating in support of the Union advance, Davis sought to eliminate the Confederate naval presence near Memphis, TN, opening the city to capture. In Memphis, Confederate troops manning the citys defenses prepared to withdraw south as Union forces had cut the rail links to the north and east. Battle of Memphis - Confederate Plans: As the soldiers departed, the commander of the Confederate River Defense Fleet, James E. Montgomery, began making plans to take his eight cottonclad rams south to Vicksburg. These plans quickly collapsed when he was notified that there was not enough coal in the city to fuel his ships for the voyage. Montgomery was also plagued by a disjointed command system within his fleet. While he technically commanded the fleet, each ship retained its pre-war captain who was empowered to act independently once they left port. This was compounded by the fact that the vessels gun crews were provided by the army and served under their own officers. On June 6, when the Federal fleet appeared above the city, Montgomery called a meeting of his captains to discuss their options. The group decided to stand and fight rather than scuttling their ships and fleeing. Approaching Memphis, Davis ordered his gunboats to form a line of battle across the river, with Ellets rams in the rear. Battle of Memphis - The Union Attacks: Opening fire on Montgomerys lightly armed rams, the Union gunboats fired for around fifteen minutes before Ellet and his brother Lt. Colonel Alfred Ellet moved through the line with the rams Queen of the West and Monarch. As Queen of the West struck CSS General Lovell, Ellet was wounded in the leg. With the battle engaged at close quarters, Davis closed and the fighting deteriorated into a wild melee. As the ships battled, the heavy Union ironclads made their presence felt and succeeded in sinking all but one of Montgomerys ships. Battle of Memphis - Aftermath: With the River Defense Fleet eliminated, Davis approached the city and demanded its surrender. This was agreed to and Col. Ellets son Charles was sent ashore to officially take possession of the city. The fall of Memphis opened the Mississippi River to Union shipping and warships as far south a Vicksburg, MS. For the remainder of the war, Memphis would serve as a principal Union supply base. In the fighting on June 6, Union casualties were limited to Col. Charles Ellet. The colonel later died of measles which he contracted while recovering from his wound. Precise Confederate casualties are not known but most likely numbered between 180-200. The destruction of the River Defense Fleet effectively eliminated any significant Confederate naval presence on the Mississippi.

Conflict Resolution at General Hospital Case Study

Conflict Resolution at General Hospital - Case Study Example It has been recognized that cultural changes has been initiated by Mike Hammer which seemed to be relatively ineffective for the overall organization. The analysis of the case study is aimed at providing answer to various problems faced by General Hospital in order to increase its efficiency. Table of Contents Abstract 2 Introduction to the Case Study 4 Conflict Management Styles 4 Hammer’s Leadership Style 5 Change Approach Used 7 Conclusion and Recommendation 9 References 10 Bibliography 11 Introduction to the Case Study The case study is all about the General Hospital that has been facing problems and the performance of the organization has been declining. Therefore, the hospital required certain high-speed solution so that the operations of this organization could be improved. It was noted that the CEO of the hospital Mike Hammer identified that the cut in the cost of operation was of top priority and thus increase in the revenues could be the ultimate solution to fix the problem so that the current services could be expanded and the new services could have been added in those areas where the General Hospital could have competed successfully. Conflict Management Styles There are various conflict management styles such as competing/controlling, accommodating, avoiding, collaborating and compromising. Competing conflict management style is generally understood as being assertive and uncooperative. It might be understood as protection of one’s position which is believed to be correct or at this management style the person tries to win. Accommodating is just the opposite of the competing. In case of accommodating the individual tends to gratify the problems of the other people whilst sacrificing his personal concerns. Avoiding is the style of managing the conflict where the individual doesn’t pay due attention towards the conflicts and thus doesn’t makes any attempt to solve it (AFC-ISPI, n.d.). Compromising is an attempt made by the individual to resolve the conflict by means of identifying the solution that is accepted to both the parties to certain extent but not fully satisfactory to any one of them. Collaborating aims at cooperating with the other party for their concerns to be realized and thus enabling to express ones own concern with the aim towards finding a mutually and completely satisfactory solution (Wright State University, n.d.). After having analyzed the case study, it can be revealed that the collaborating conflict management style is practiced to resolve the problem that was pertaining in the organization. Collaborating involves working closely with other person in order to find a feasible solution to the problem fully satisfying the concerns of both the persons. In the case study, Mike Hammer hired Marge Harding in order to work together on the matters. In addition to this, by doing so the concerns of both (Hammer and Harding) would be satisfied since Mike Hammer’s aim was to reduce th e cost and Mage Harding wanted to take up the challenge since the work could provide her the chance to get the CEOs position after few years. This makes it evident that the collaborative conflict management style has been applied in the case study. Hammer’s Leadership Style Leadership style is a process whereby the direction is provided, plans are implemented and thus the people are motivated to work in an organization. It is worth mentioning that the leaders might not use one particular style when executing the above functions. Various styles are used; most of them may even use multiple styles. The diverse leadership styles as exercised by the leaders are authoritarian, democratic and laissez fair. In case of authoritarian leadership styles,

Digital Marketing Campain Essay Example | Topics and Well Written Essays - 2500 words

Digital Marketing Campain - Essay Example Several areas of digital marketing has been looked at including the general goals for the campaign, the target audience, key campaign message and offers, strategic plan and implementation time. Above all, it is strongly recommended that this document be accepted as a working paper as it has the key to ensuring that Central Station increase in revenue and by extension increase in development. 1 2 3 4 5 6 7 8 9 1.0 Campaign goals and tracking. 1 1.1 General marketing aim of campaign and context The general aim of the program is to increase the reach out to customers by 40% in a year. The achievability of this goal lies in the sense that users of new media keep multiplying by the day and thus with digital marketing, the chances of increasing music artistes, especially up and coming ones coming to contact with the works of the company will be assured. 2 1.2 Product categories or services targeted Judging from the fact that the company is a media company and specifically a record label pr omotion company, the product and service categorization shall include the maximization of all components of digital marketing, which include banner advertising, search engine optimization (SEO) and pay per click services (Reitzin, 2007). 3 1.3 Sales and lead generation goals The sales of the company is sure to increase because lead generation features shall be created on the websites to allow accessibility of the company to reach as many people as possible. 10 2.0 Target audience, customer insight and targeting. As Miller (2010) notes, even with digital marketing, â€Å"the basic principles of marketing still apply: know your customer.† The first audience and customers shall be upcoming and existing musicians. As copyright laws ensure, a record label company cannot use the work of an artiste without the artiste’s due contingence (Gardner, 2003). The second target audience and customers shall be all music lovers and music users. This means that the core task and duty in record label marketing shall not be lost as Hutchison and Macy (2010) notes â€Å"Record Label Marketing offers a comprehensive look at the inner workings of record labels, showing how the record labels connect commercial music with consumers.† 11 3.0 Key campaign messages and offers 3.1 Fairness To a large extent, the digital marketing messaging shall portray and as a matter of applicability, ensure fairness for customers. Especially for music artistes, there shall be messaging that proof beyond every reasonable doubt that when decide to do business with the company and by extension allow the company to promote their music, they are going to have a fair deal when it comes to sharing of earnings. For music users, there shall also be special messaging on reduced cost of music use as compared to other companies would offer them. 3.2 Creativity The whole content of messaging shall be spiced with creative. This means that the appearance of all media of advertisement shall be bra nded with beauty and creativity. This shall be seen on websites, magazines and banners. There shall also be creativity with regards to accessibility of advertising media especially the use of internet based marketing media. 3.3 Inclusiveness Inclusiveness shall be trumpeted because it is an important offer for boosting customer growth (Ababio, 2003). The world over, economists and marketers have proved through