Consumer behaviour Case Study Example | Topics and Well Written Essays - 2250 words

Consumer behaviour - Case Study ExampleA number of factories have been closed and retail network for distribution of its products reduced. The company yet hired a highly competent CEO1 who has experience in blood line make ups and creating and sustaining brands, image and customer loyalty. A SWOT2 analysis of the company indicates that it stands to enjoy a number of business opportunities if certain things are achieved. The firm has several strengths that would increase its competitive advantage. The company, however, faces challenges in terms of potential threats from the market as well as internal weaknesses, which may be minimized. Several strategies and action points are suggested as measures to restore the companys glory and regain its market share to amend business performance. Among them is the implementation of an elaborate selling and promotion campaign, putting in place a comprehensive customer relations program, re-establishment of retail distribution networks, intric acy to new markets and diversification of existing product range. Introduction Levi Strauss & Co is an all-time American brand clothing store that has been in the San Francisco apparel market for many decades. It faces a number of hurdles in sustaining business growth momentum. ... The company has for the last three years faced a rough business terrain with plummeting sales, layoffs, everyday plant closings, and a failure to woo certain market segments to take up its products. The company just appointed Mr. Philip Marineau, a vigilant and veteran marketing decision maker from PepsiCo Inc., as CEO to turnaround its fortunes and rejuvenate its presence in the market for growth. Philips mission is to bring back the company to its earlier business glory and more by re-establishing potent customer relations, launch more relevant products and improve existing ones guided by the need of customers and undertake effective promotions, advertising and marketing for the products. This paper will provide an analysis of Levi Strauss by addressing the hassle, conducting a situation analysis, assessing alternative options and making firm and implementable decisions to help the chief executive achieve his desired objectives (Case Study notes). Problem Statement The main problem of Levi Strauss as explained in the foregoing background is the failure to respond to different needs of different customer classes in its market. Specifically, the company has failed to quickly respond to fashion trends for its youthful market in the textile industry thus losing a probative market share to competitors such as JNCO and Kikwear among others. The fall of a majority of the companys retail distribution networks has also been a big problem in terms of maintaining sustained or even stronger presence in the market. The company has continuously failed to embrace dynamic market needs and is stuck on handed-down styles that currently